• Jarlsberg •


Sockerbit’s “Sweet & Swedish” Candy Store Gets a “Nutty & Norwegian” Makeover: Jarlsberg® Cheese Launches First-Ever Pop-Up at Sockerbit NYC

Store Open from September 22 – October 7


89 Christopher St
1 block from Christopher St subway station, close by to NYU & Washington Sq Park

Sunday-Thursday: 11am-8pm
Fri-Sat: 11am-9pm

Jarlsberg® cheese – known for our mild, nutty taste and characteristic large holes -- is taking over Sockerbit candy store in the West Village! As one of Norway’s most iconic brands, we connected with Sockerbit’s Scandinavian style – “Sweet & Swedish” meets “Nutty & Norwegian!” With high-end cheesewares provided by BOSKA Holland, this Nordic trio has come together to create a memorable and delicious retail experience.

There are so many reasons to come visit the Jarlsberg® Pop Up – including all-day cheese sampling! -- but you only need to pick one, so come experience the world of Jarlsberg for yourself!

  • Our Tasting Table features cheeseplate inspiration by Marissa Mullen (aka That Cheese Plate), Brooklyn based food blogger and stylist – styled for fun occasions including “That Brunch Vibes Only Plate,” “That Just for Bae Plate,” “That Friendsgiving Plate,” and more!

  • Watch Marissa build two fabulous cheese plates on September 29 – and yes, visitors will have a chance to sample her creations! (4-6PM)

  • Celebrity Chef George Duran will visit and share his favorite Jarlsberg® pairings and provide personalized tips on making your next special occasion even more memorable and delicious

  • Purchase Jarlsberg® cut fresh from the 22 lb wheel – any size or shape you desire

  • And when you buy cheese at the pop-up, bring home a Boska mini cheese planer as our free gift to you!

  • Learn about Jarlsberg’s rich history – dating back to 1956 -- and our cheese-making process

  • With plenty of interactive areas to take photos, a hashtag printer is on-site so you can take home printed memories

  • Post to social media using #JarlsbergNYC and get a “Sweet & Swedish” treat!